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Plugin
Version — 2.3.1
December 28, 2025
Pre-activated
WPC Price by User Role lets you set unique product prices for different user groups in WooCommerce. Easily manage wholesale, membership, or VIP pricing and create a tailored shopping experience for your customers.

WPC Price by User Role is a powerful WooCommerce plugin that lets you customize product pricing based on your customers’ user roles. This means you can offer different prices to guests, subscribers, wholesalers, or any customer group you define. It’s a practical way to create personalized shopping experiences, run targeted promotions, or manage wholesale and retail pricing all from one place.
Setting different prices manually for each customer group can be time-consuming. This plugin automates the process, saving you effort and allowing you to manage pricing strategies more efficiently. It supports all standard WooCommerce products and integrates smoothly with popular page builders and plugins, ensuring your store keeps running without interruption.
Version 2.3.1 includes important bug fixes, enhanced compatibility with third-party plugins, and security improvements. Make sure to keep the plugin updated to enjoy seamless functionality and protection from vulnerabilities.
To install, simply upload the plugin ZIP file to your WordPress dashboard under Plugins > Add New, then activate. Configuration options are straightforward and found within WooCommerce settings, allowing you to assign prices by user roles quickly.
This plugin is an excellent choice for shop owners looking to differentiate pricing, boost sales through targeted offers, or run membership-based stores with advanced pricing rules.
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Original price was: $99.$3Current price is: $3.